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What is storytelling and how to use it in marketing?



Every politician has a history, every business has a vision, every entrepreneur has a dream and
every product has a miracle. We all have stories. However, this is not always seen or proven by
clients or constituents. Countless beautiful stories can make the difference between simple
products and inspiring products; between company and company with meaning. That is what the
story achieved by others.
What is storytelling?
Storytelling is telling stories. And under this principle, it has existed since ancient times. This has
become a form of expression and transmission of knowledge. It has been present in cave
paintings, in oral narratives from indigenous cultures, in the songs of singers and in all-time
heroic stories. Applied to marketing, storytelling is telling stories relating to you, your company,
your product or service, which results in an emotional connection with your customers.
The advantage of storytelling
Storytelling has become popular in marketing as a tool to connect with audiences, get out of a
rigid and cold business manner, and achieve greater empathy with potential customers. These are
some of the benefits of telling stories about your business. They generate trust – A story does not
only tell reality differently, it shows a different side. Uncover unknown aspects and build self-
confidence. They are easy to remember – A story captures the sequence and flow of events,
which makes it easy to remember.
Easy to count – Easy to remember, easily transmitted. Stories are shared, producing sound to
Giving context to data – A good story helps you influence the interpretation that people give to
data. This story provides a context for data that makes sense and is related to.
We like stories – We like good stories and we never get bored listening to them again and again.
They make the complex simple and provide different dimensions for everyday life.
Create more connections – Create deep emotional connections, different from all other functional
and performance arguments that you might give to your potential clients. Appeal to the
emotional side – We all have hearts. A story makes us human and close. This changed the cold
image of an anonymous company into people who could be trusted.
How do you use storytelling in marketing?
Stories about how a company starts, what motivates dreams, how it manages to overcome
difficulties to advance business, what ideas stimulate new product or service development, are
ways in which companies can use storytelling in business

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