The Significance of Social Media Reviews for Your Business

Making sure that your business has a strong presence on social media is extremely important. Why? Because, reading up on your business and checking online reviews has become a normal part of the decision-making process for modern-day customers. If your business has zero reviews, recommendations or social media presence, it can discourage customers from doing business with you since they cannot be sure that the product/service you are selling is genuine. Discussed below are the reasons that signify the importance of social media presence, reviews and online presence for your business –

Reviews written by fellow customers are trusted

Around 90% of customers trust online reviews according to a survey conducted by SF Media. On Facebook, for instance, customers can see if it’s a real person that’s enthusiastically talking about various brands, on their own. If it conforms to your business, requesting customers to offer a picture of their acquisition can strengthen even further the legitimacy of your brand.

Stars matter

Stars are a rating mechanism that everyone is familiar with. They convey a message directly.

For that reason, having those stars next to your brand name on the internet will offer that same message of authenticity. They inform a person if a product or service is good or bad. Immediately without even going through any reviews, a customer will trust a brand that has a star-rating of over 3.

Star ratings are available on Google search results, Facebook profiles, etc. Having all of these viewable for customers to verify will only fortify the validity of your business.

Online reviews are crucial to having the best local search results

Local search plays a massive role in lead generation. It’s so massive that a survey conducted by SF Media found out that around 70% of local searches bring about leads for a local business.

If you’re a book store for instance, that someone hasn’t shopped at before, what is the first thing they are going to do? They will either Google your business name or search for a book store close to them.

They may look your business up on Facebook, to see what past users have had to say about your book collection and the service you provide. If this user cannot find any data about your book store on the internet, you lose a customer.

Facebook especially has the authority to solidify a user’s purchase decision. All businesses must have a Facebook profile so that users can visit your page, check the stars you have, read reviews from other users and then make a conclusive decision.

Online reviews are a great way of communicating with customers and providing them with good customer service

Don’t fear negative reviews from your customer. Actively communicate with customers who leave bad reviews online so that other users can see that you have a working system to please every customer.

Want to solidify your business’s social media presence? Do get in touch with an acclaimed Marketing Company Adelaide and know all about getting top reviews.

4 Great Means to Know Your Audience Better

There’s no dearth of marketing strategies and techniques. However, in adapting these methods, a lot of companies lose sight of the fundamentals essential to every good marketing policy. Discussed below are some of the most active and practical ways of getting to know your audience better –

Creating your ideal customer’s persona

The customer persona is a tried and tested tactic used by companies everywhere to better theorize their target audiences. Simply create an outline of your perfect target audience member.

Some key factors you’ll need to consider are –

• Education level
• Family size
• Career level
• Age
• Annual Income
• Personality traits

This helps you theorize and communicate directly with your average target customer.

Get personal with clients

This is a complicated and time-consuming step, but working on a one-on-one basis with clients one-on-one, takes some extra time to get to know them on a personal level.

• What are the aspects of the product they are concerned about?
• What appeals to them?
• What do they dislike about the product?

Monitor user comments

Replying to comments is a great way of engaging with customers. The objective is to pay attention to how many people are replying to the content you post, what’s the nature of their response, and how often they’re communicating. Measure these metrics over time to create patterns and study more about your consumer.

Observe social habits

The concept is to “plug into their social media profiles.” Analyze how they behave on the internet when it comes to sharing their consumer habits. Get access to trending topics, what they like or dislike in a business and you will arrive at a new viewpoint for your marketing plan. Click here